“We believe your phone should fit your lifestyle—not the other way around.”
Our Story
Hi there! We are Isabel and Isidora, two sisters and the co-founders of StrapUSA.
As busy moms raising our families in the vibrant community of Austin, Texas, we know firsthand what it feels like to constantly juggle a million things at once. Between school drop-offs, running errands, managing a business, and keeping up with four kids, our hands were always full—and our phones were always getting lost at the bottom of our bags or dropped on the go.
We needed a solution that was practical and secure, but we didn’t want to sacrifice our personal style for functionality. When we couldn’t find the perfect versatile phone strap that felt like a true fashion accessory, we decided to create it ourselves. That’s how StrapUSA was born.
“We believe your phone should fit your lifestyle—not the other way around.”
Our Philosophy: Mix, Match, and Move. We design high-quality, interchangeable crossbody cases and straps that adapt to your day. Our quick-clip system allows you to effortlessly transform your phone from a comfortable woven canvas strap for your morning walk, to a chic acrylic chain for a night out.
Designed with love in Austin, TX, our collections reflect the warm, active, and effortlessly stylish spirit of our hometown. Whether you’re traveling, exploring the outdoors, or simply tackling your daily to-do list, we’re here to give you the freedom to move through the world hands-free.
Thank you for supporting our family-owned business. We’re so excited to join you on your daily adventures!
With love,
Isabel & Isidora
